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Color Psychology in Marketing FAQs
By: Al Martinovic

On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.

But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.

Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.

The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.

Here is a list of some of the common colors and what type of psychological emotion they invoke in people:

RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.

BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.

GREEN is associated with money, nature, animals, health, healing, life, harmony.

ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.

PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.

WHITE is associated with innocence, purity, cleanliness, simplicity.

YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.

PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.

BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with neutralality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.

Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.

There are also numerous shades of the same color that you can use too. Click here for a list of 216 colors that work in all browsers or click here for a different kind of chart.

It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.

Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.

Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't:

In conclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well.

Use them wisely...

About The Author

Al Martinovic works from home and runs a successful mlm business at and also publishes a popular internet marketing newsletter:

Here are some very generic colors and their codes:

RED - FF0000
GREEN - 008800
BLUE - 0000FF
BROWN 663300
NAVY BLUE - 000066
BURGUNDY - 660000

BLACK - 000000
DARK GREY - 666666

The list of HTML4 keyword color names is: aqua, black, blue, fuchsia, gray, green, lime, maroon, navy, olive, purple, red, silver, teal, white, and yellow. The color names are case-insensitive.

Color names and sRGB values
Black = #000000
Green = #008000
Silver = #C0C0C0
Lime = #00FF00
Gray = #808080
Olive = #808000
White = #FFFFFF
Yellow = #FFFF00
Maroon = #800000
Navy = #000080
Red = #FF0000
Blue = #0000FF
Purple = #800080
Teal = #008080
Fuchsia = #FF00FF
Aqua = #00FFFF


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