Card Design Tips
most companies, the one marketing tool that does more for creating
an identity than anything else is the business card. Although
business cards are small in size, these two-by-three inch pieces
of paper can make quite a difference when it comes to attracting
customers and potential sales. Here are some tips to think about
when designing your company's business card:
Put some thought into the appearance and quality of your business
cards. A nice looking business card will receive more attention
than a sloppy one. In addition, pay attention to the quality
of the cardstock you use--there are many types and colors available.
Finally, adding color to the text or your company logo can improve
the card's appearance significantly.
Business cards are one of the best marketing opportunities your
company has at its disposal. Never pass up an opportunity to
hand out your card. After all, your business cards will help
you more in the hands of potential customers than they will
sitting in your desk. You should always have a supply of cards
available in your briefcase, wallet or purse. Also, don't be
shy when it comes to asking other people for their business
card; chances are good that they will ask for yours in return.
Be sure to include all the important contact information and
details on your business card. Because we live in an electronic
age, it is necessary to include your e-mail and Web site addresses
as well as your phone and fax numbers. Also, if your company's
contact information changes, don't resort to correcting it by
writing on your business card with a pen; keep your business
Consider using the back of your business card to include additional
information. For example, supplying information on the back
of your card such as measurement tables, sports schedules or
computer keyboard shortcuts can make customers look at your
card repeatedly as a reference tool. If you need more space,
bi-fold and tri-fold formats are another great way to fit everything
you need on your business card. However, your business card
should always have some space on it for people to add notes.
Using part of your business card as an in-store coupon is a
great way to generate sales and customers.
If your company has several different divisions, consider having
a separate card design for each one of them to provide an individualized
message. For example, if your company has a brick-and-mortar
and an Internet presence, both divisions could benefit from
having their own unique cards.
Design your business card so it stands apart from your competition.
You are more likely to get noticed rather than blending in with
In addition to handing out your business card, try posting them
on bulletin boards in high-traffic areas such as libraries,
supermarkets, drug stores, colleges, etc.
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